After switching to digital, AMC Theaters has signed a deal with Cinionic to install Barco laser projectors in its US audience of 3,500 by 2026. Announced before theater owners meet CinemaCon. , which opens in Las Vegas on Monday, AMC will name those audiences “Laser at AMC.”
The companies say the investment in equipment is estimated at around $250 million, although the deal was done through Cinionic’s Cinema-as-a-Service program, meaning there is an agreement on performance-oriented services. whereby Cinionic retains ownership of the equipment. .
Projector manufacturers have switched to laser-based systems that offer sharper images and higher contrast than xenon lamps. In addition to laser on AMC, the theater network offers laser projection to its premium large-format audience: Dolby Cinema on AMC, PRIME AMC and select on Imax AMC, as well as the opening of the latest building.
“Over the past two years, when AMC has been through a pandemic, we have done this not only with the intention of surviving, but also for the future of theaters and to improve the guest experience in our theaters,” he said. Adam Aaron, president and CEO of AMC. With our outstanding premium large format partnership with IMAX and Dolby, AMC is firmly established as an industry leader with premium experience. The AMC laser, powered by Cinionic, allows us to bring premium on-screen presentations to hundreds of our theaters And thousands of audiences across the country, the greenest way to go to the movies, with a minimal investment of capital.
Later this year, AMC and Cinionic will begin the installation process with the entire initiative expected to be completed by the end of 2026.
Approximately 30,000 Barco laser projectors are currently installed in cinemas worldwide, according to Barco partner Cinionic. “At Cinionic, we have a long-term perspective,” said CEO Wim Bynes. “Working with AMC allows us to work consistently, seamlessly, and on a large, laser-powered screen. For the next generation.”
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
