“A big part of what I’ve been doing since day one is building community,” said Paige Mikoski, founder of Aviator Nation, speaking exclusively. the hollywood reporter About the rapid expansion of their famous 70s-inspired sports brand.
Nation Rainbow Rib in Ocean Aviator Hoodie, made in Los Angeles, $185.
aviator nation
Founded in 2006 at Venice Garage, the company, which now has 16 flagship stores, has quietly introduced new fitness and music lifestyle concepts in Los Angeles over the past two months: Aviator Nation Ride Bicycle Studio in Santa Monica and the performance space at Aviator. Malibu Dreamland Nation.
Ben Affleck, Lady Gaga, Jay-Z, Jennifer Lawrence, Selena Gomez, Jennifer Aniston, Reese Witherspoon, Matthew McConaughey and Robert Downey Jr. are among the heaviest Hollywood actors to wear the brand, which now includes menswear. All works are made in the United States and Mycoskie is proud of the fact that “Butstrap” continues to exist independently.
During the pandemic, Mycoskie has been deeply involved in wellness and fitness, as well as adding to the brand’s fitness collection. “I grew up with a mother who was very good at social work. He taught aerobics and wrote two cookbooks. “So it’s always been a part of my life,” he said.
All of this contributed to the creation of the Aviator Nation Ride (2940 Main Street, Santa Monica). It includes a bike studio with 35 Aviator Nation x Schwinn bikes and Shimano shoes, a 16-pound boxing room (with joint Prolast gear) that will be converted into a yoga studio and retail space. Soon wellness workshops and a juice bar will be the mix. Classes can be booked through the Aviator Nation Ride app ($20 for first class; $30 for one class).
“I felt like the world had invaded me as I walked down Main Street [in Santa Monica] “And I saw that the Blue Space planet was accessible,” he said. “It’s ridiculous because it was the second store I sold to Aviator Nation, in the same building where I sold my first order to Fred Segal. I lived near the Rose Café so I was literally across the street making clothes!”
Yoga at the Aviator Nation Ride in Santa Monica.
aviator nation
As for the atmosphere: “Seirne is very rhythm-based, but a lot of the message is about mental health, so I invite instructors who have a positive message in their routine.”
Mycoskie also took over the rest of the building in Malibu, where the Aviator Nation store had been for ten years. Originally the Malibu Inn, then owned by Neil Young as the famous Crazy Horse Saloon in the 70s and 80s, hosted on the grounds by The Doors, The Eagles, Fleetwood Mac and Beach Boys. Mycoskie’s mission is to restore that tradition in a 14,000 square foot space Aviator Nation Dreamland (22969 Pacific Coast Highway, Malibu), centered around the stage with the latest system from Nomad Sound Inc.
Aviator Nation Dreamland in Malibu.
aviator nation
Shakey Graves, Drama and Diploma made room for the rehearsal, while Brandy Carlisle asked about album release parties while shopping there. Monthly ticket sales and private events will begin this summer.
Neon yellow hand-painted Aviator Nation motorcycle shorts, $115.
aviator nation
“Over 20 years ago, when I was in college in Arizona, I took a trip and surfed with the surfers on the beach,” said Mikoski, who hails from Arlington, Texas. “I walked out and walked into Crazy Horse Saloon and Dicky Betsy was playing The Allman Brothers. I was a fan and it blew up.
“I fell in love with the California way of life on that trip. “It’s a historic landmark,” Mikoski said. “I feel like I’m reaching my passion through this place.”
Dreamland also has light snacks and special cocktails (the green yoke mixed with tequila is Mycoskie’s favorite) in indoor and outdoor bars, with live music in the yoga patio on weekends and tiki torches, and a side window to open at dawn. Enjoy breakfast burritos, acai cups and juices in the surfing crowd. There will also be cocktails delivered to the beach.
Mycoskie also exclusively shares THR That he had just signed a lease for the seventeenth Aviator Nation store (with a similar Dreamland concept) in Gulch County, Nashville, after encouraging friends like Colbie Caillat and Dierks Bentley, an old friend of his brother’s. , Blake Mikoski, the founder. Tom shoes.
Each concept store in Aviator Nation has a special collection of merchandise exclusively for that location.
Paige Mikoski, founder of Aviator Nation, works at the newly opened Dreamland space in Malibu.
aviator nation
A version of this story first appeared in the April 27 issue of The Gossipify. Click here to subscribe.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
