EntertainmentIs Netflix’s ad-supported plan going well? Find outAfter the crisis experienced in the first half of 2022, the streaming platform introduced a cheaper subscription with advertising yesterday at 7:45 pm

2022 was not a good year for Netflix. The initial quarter represented the first time that the streaming platform recorded a loss of subscribers: 200 thousand. In the second three-month period, another 970,000 people canceled their accounts.

This set off a warning signal for them to look for other ways to gain new subscribers, making up for the losses. In the third quarter of 2022, an expansion of the service in Asia was mainly responsible for the gain of 2.4 million new users. The projection for the final set of months of the year was an expansion of 4.5 million.

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To achieve this goal, the streaming platform launched a cheaper plan in November that includes ads when playing movies and series. It seemed like a desperate move – and it was heavily criticized especially for not making the entire collection available – but it ended up working. It even went beyond the previously mentioned projection of 4.5 million.

According to The Hollywood Reportera Netflix received 7.6 million new subscribers in the final quarter of 2022. There was no official explanation for the reasons that led to the rise, but it is clear that such an upward curve in the graph allows us to conclude that the plan with ads is a success at the end of the accounts.

Password sharing blocking

Another controversial measure that could ultimately have positive effects is the decision to block password sharing. In November last year, the company confirmed that it intends to prevent the practice initially in the United States, after tests carried out in Latin American countries.

In US territory, the idea is that those who use the service at different addresses pay a fee of US$ 3 per zip code. The novelty should reach other territories on the planet, such as Brazil, soon.

The most watched movies and series on Netflix in 2022

A list of the most watched movies and series on Netflix in 2022 was recently released by the website What’s On Netflix. The information was collected from the streaming platform’s own database, publicly disclosed – but in a weekly arrangement – on the website Netflix Top 10, and distributed in four rankings: features in English and in other languages ​​and series in English and in other languages.

The survey shows the strength of the company’s original productions, especially with regard to series. In 46 of the 48 weeks considered, a series from the streaming giant was at the top of the most watched. Among feature films, the dominance is slightly lower, corresponding to almost half of that number.

In total, the most watched English-language film in Netflix in 2022 he was Hidden Agent. The suspense with RYan Gosling, Chris Evans, Ana de Armas and Wagner Moura it spent 6 weeks in the global Top 10 and was watched for over 265 million hours between July 17th and September 14th. Among the productions of the same format in other languages, O mountain trollcame out on top with over 152 million hours devoted to the Norwegian production between November 27th and December 25th.

In the part of the series, without many surprises. In the English language list, the most watched was the 4th season of Stranger Thingswith more than 1.87 billion hours watched in approximately five months. All of Us Are Deada South Korean production in the “zombie apocalypse” format, was the champion of the list in other languages, with more than 659 million hours of playback in the first months after the release.

Click here to check out the four complete lists.