The fragrance evaporates faster in the summer. This is due to hot weather and humidity. High temperature increases the rate of evaporation of the fragrance oils contained in the perfume. High humidity and, in addition, active sweating can enhance this process. It’s simple, no magic and manufacturer conspiracies!
There are a few tricks you can use to increase the durability of fragrances in the summer.
Most important: apply the perfume not on the pulse points, where the skin will be even warmer, but on the knees or the space between the shoulder blades. This will slow down the evaporation process, but your wake will be amazing!