Gwyneth Paltrow and Kourtney Kardashian team up for new provocative collaboration

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Goop lifestyle brand founder Gwyneth Paltrow, 49, and Poosh cosmetics brand owner Kourtney Kardashian, 43, launched a new product today, a nod to Paltrow’s 2020 provocative candles. Playing on the words “poosh” and “pussy”, the new candles are called “This Smells Like My Poosy”.

The Goop x Poosh collaboration isn’t just a candle, it’s a deeper message: the importance of women supporting women, the press release says Paltrow and Kardashian are adamant that women entrepreneurs shouldn’t be pitted against each other, and that there is room for everyone at the table.

The candles are produced in collaboration with Paltrow’s longtime brand partner Heretic Parfum. The top notes of the composition include geranium, green pepper and thymur berries (a grape variety), the middle notes reveal aromas of tiare, ylang-ylang and honeysuckle, and the base notes are vetiver and oak moss. The candles are available in two sizes – 50 grams for $20 and 280 grams for $75 – and are available on the official Goop website. As part of the promo for the new collaboration, Gwyneth will appear on an upcoming episode of the Hulu reality show The Kardashians, while Kourtney, in turn, will be a guest on the Goop podcast.

However, Gwyneth Paltrow is no stranger to the release of provocative goods. In May, the actress, who went from Hollywood diva to wellness expert in 2008, launched luxury alpaca and amber diapers under her Goop brand. Prior to this, the actress presented on her website those same candles with their own intimate scent, sprays from energy vampires, jade stones to increase sexual energy, BDSM lingerie, a portable bidet, gold-coated cigarette paper and other unusual products.

Kourtney Kardashian launched Poosh in 2019. By the way, last month the TV star and businesswoman married her chosen one, drummer Travis Barker in Portofino.