“Perfume is an invisible, yet unforgettable and unequaled fashion accessory. It announces the appearance of a woman and keeps reminding her when she is gone,” said Coco Chanel. But how to choose such an accessory and not make a mistake?
“Length, sillage, price – these factors are important, of course. But the main thing is how you feel when you wear the perfume, explains perfumer and founder of perfume and cosmetics boutique Su Min Pak. “Smell is one of the strongest senses associated with memory and emotions, and therefore aromas can affect our well-being.” This is how Su Min says to choose the one that lifts your spirits and boosts your self-confidence.
Find your fragrance family
Michael Edwards’ fragrance wheel is one of the most popular fragrance classifications. It includes four families – floral, oriental, woody and fresh scents. How do you know which “family” is yours? According to the creator of The Wheel, it will include at least two of your favorite scents – keep looking for new favorites in the same group, focusing on fewer options.
Decide on focus
Think about the strength, tenacity and wealth you need – here’s what they are:
- Fresh water: concentration – 1-3%, durability – less than 2 hours;
- Eau de Cologne (aka EDC): concentration – 2-4%, durability – up to 2 hours;
- Eau de Toilette (aka EDT): concentration – 5-15%, durability – up to 4 hours;
- Eau de Parfum (aka EDP): concentration – 15-20%, durability – up to 5-6 hours;
- Perfume and extracts: concentration – 20-30%, durability – up to 10 hours.
ADVERTISEMENT – CONTINUED BELOW
Remember the layers
As a rule, the marks indicate the most important notes in each product. This will simplify your task – you just need to remember how the different layers work. Top notes create the first impression but evaporate the fastest, middle notes (or heart notes) are the essence of the perfume and determine which family it belongs to, base notes fix the perfume and give it depth and persistence.
ask people what they wear
Do you like the perfume your friend or colleague is wearing? Do not hesitate to ask what type of perfume it is. However, you don’t need to run to the store to pick them up – instead, use the family and sheet music information to find similar ones. “Your acquaintance may turn out to be using a ‘mass’ scent – use that as a starting point to find your signature,” advises Su Ming.
Yes