Has your hair lost volume? Unobvious cause and solution of the problem!

Summer, at last ! There are so many beautiful sunny memories to come, but will they be just as happy for your hair? Alas, a difficult season begins for them: you will be surprised, but UV radiation, heat and dry air lead not only to dehydration of the strands, but also to loss of volume. Remember how many times you’ve made these mistakes: overdrying curls for extra volume, overusing styling and heat styling products for dramatic styling. But all dehydrated, fine hair needs is full, multi-step hydration! How it works and why hydration directly affects hair volume – let’s find out with L’Oréal Paris and expert Yulia Galliamova!

It would seem, how does hydration affect volume? Let’s start at the very beginning. “The very structure of the hair shaft is based on the preservation and retention of moisture,” explains Yulia Galliamova. “His cut under the microscope looks like a sponge: fibres, water and air bubbles. Now imagine what will happen to the sponge if you let it dry completely? True, it will fade, become brittle and decrease in volume. This is exactly what happens to hair when moisturizers are routinely neglected – especially right now, with summer stress from dry air and UV rays!

By the way, loss of volume and shine are not the only problems that dehydration threatens. “The drier the hair, the more actively it accumulates harmful elements from the environment,” says the expert. “For example, microplastic particles, heavy metals, plant pollen and other allergens.”

But don’t rush to sound the alarm: the negative consequences are easy to prevent by choosing the right care for dehydrated and thinning locks. What should it be? Now we’ll tell you.

When choosing care for such hair, keep in mind that many products do not heal it from the inside, but only hide aesthetic flaws. For example, most shampoos are designed to break down fat and remove impurities, while the task of masks and balms is to “seal” moisture to the surface of the hair and glue their scales. This means that the locks will be lush and visually smooth, but being moisturized at the same time is a big question.

This is why it is so important to study the composition of the products before buying them: they must contain moisturizing ingredients so that the hair becomes voluminous, shiny and manageable. The “gold standard”, as in cosmetics for the face and for the hair, is hyaluronic acid. “Its main task is to retain moisture inside the tissues,” explains Yulia Galliamova. “A single molecule of a substance can hold a thousand times its own weight in moisture!” The peculiarity of the ingredient is also that it retains exactly the necessary amount of water – there will be no oversaturation.

In practice, this function of hyaluronic acid contributes to increasing capillary volume: the whole secret is that by attracting moisture, it fills the voids in the hair shaft. Thus, it becomes more elastic and dense – which means it retains its shape better.

And hyaluronic acid is good for its multitasking: firstly, it not only attracts moisture, but also retains it due to the occlusion effect (forms a thin film). Secondly, the component easily releases this moisture into the surrounding space, if this is not enough, hyaluronic acid therefore serves as a booster that regulates and enhances the effect of a balm or serum. Thirdly, hyaluronic acid helps protect hair from aggressive external factors, which we talked about above. In addition, products containing this ingredient are basic and suitable for all types of hair and scalp: as with skin, hair needs constant hydration.

We have understood the benefits of hyaluronic acid, it is time to go back in detail to the care of dehydrated locks and devoid of volume: which specific products are suitable for them and how to use them correctly to obtain the maximum effect?

Pay attention to the fact that all steps of care are aimed at moisturizing, from shampoo to leave-in products. For example, in the collection Elseve Hyaluron FillerL’Oréal Paris no less than four products with a shock dose of hyaluronic acid for deep hydration and impressive volume!

The first step is shampoo. Its task is to gently cleanse the scalp and hair without damaging the hydrolipidic mantle: instrumental tests have confirmed that the shampoo Elseve Hyaluron Filler keeps skin and hair hydrated for up to 72 hours*. This is important because dryness, tightness and flaking of the scalp are problems that many people can face, and only the shampoo comes into contact with both the root zone and the hair along the entire length.

The second stage of summer care – balm Elseve Hyaluron Filler with a creamy texture. It acts in several directions at once: reinforces and fixes the effect of the shampoo (makes the hair shinier, voluminous, 10 times more hydrated and elastic without weighing it down**), facilitates combing (and therefore reduces damage) and protects strands from external aggressions. stress (sun, wind, temperature variations, micro-pollution of the environment).

If you are used to alternating balm and mask, we hasten to warn you: these products are not replaceable, but are designed to work in tandem. Thus, the mask from L’Oreal Paris is not a more concentrated analogue of a balm, but an independent product for emergency restoration of curls – for example, after a trip to the sea or frequent hot styling . Use the mask 1-2 times a week for deep hydration and more volume and shine.

Finally, a leave-in treatment that can be used every day. Believe me, with him summer hair care will become comprehensive and professional. Innovative serum Elseve Hyaluron Filler in the form of a practical spray, it intensely moisturizes the strands, fills the “voids” in the hair shaft and – attention! – Provides an increase in hair diameter of 9%**! This means that you can forget about plentiful styles and puffs: the hairstyle will retain its volume for a long time without them due to the thickening of each hair.

As you can see, dehydrated and thinning hair is not so difficult to take care of even in the summer, if you have the right products on hand. Do not hesitate to take advantage of the breakfasts in the verandas or the walks along the sunny embankments, and the moisturizing collection Elseve Hyaluron Filler will take care of the health of your hair and the beauty of styling!

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* Data from an instrumental test after using Elseve Hyaluron Filler shampoo and balm, carried out in the Eurofins / Eurofin laboratory, France, with the participation of 155 people, from 03/19/2021 to 05/14/2021.

** Based on data from a consumer test after using Elseve Hyaluron Filler serum, carried out at L’Oréal laboratories, United Kingdom, on 155 people, between March and April 2021.