How much time do men in different countries spend on daily grooming? These numbers will surprise you!

Do you still think the best gift for a man is foam and socks? Include another cool hair kit or wrinkle cream! It turns out that most modern men have significantly changed their ideas about their appearance. This is indicated by the results of a study carried out by a large company Euromonitor.

The research team analyzed the male beauty products consumption market in different parts of the world including Russia. So, experts learned that a quarter of the stronger sex in the developed countries of the world daily use facial care products. And 40% use shampoo every day. And not just any, placed on the shelf of his wife’s bathroom, but matched to the needs of their hair!

The most sought-after products for male care are not only shampoos, but also blackheads and pimples, moisturizers and anti-aging cosmetics.

In addition, researchers have noticed an increase in the interest of the stronger sex in cosmetic procedures and manicures. “Specially for men” beauty salons are already opening in the West, and more and more care procedures are appearing in our barbershops – not only for hair and beard, but also for the face.