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Jennifer Lopez, Selena Gomez, Pharrell Williams, Ariana Grande, Hailey Bieber, Scarlett Johansson, the Kardashian sisters… Apparently, when even Brad Pitt founded his beauty business, Jared Leto gave up. The lead singer of 30 Seconds To Mars is launching a line of cosmetics for the face, which will be called Twentynine Palms. It’s inspired by the town in California where Jared’s favorite Joshua Tree National Park is located. The tools were developed with Keith Forbes, former Head of Innovation at Aesop.
It will reportedly be a unisex line of 11 skin, body and hair care products: Facial Cleanser ($39), Facial Moisturizer ($87), Hydrating Serum ($69), Soothing Clay Mask ($95 dollars), hand wash and shower gel (each $47), as well as shampoos and conditioners. It will be possible to order new items on the Twentynine Palms website, as well as in Dover Street Market stores in New York, Los Angeles and London. The composition contains plant extracts of prickly pear, aloe and evening primrose, ceramides, and the creams contain retinol. Products will go on sale next week. Price – from 2500 to 6000 rubles.
On this occasion, a large profile was published on the American Vogue website, which is either about cosmetics or about young Jared beyond his years.
Jared Leto’s desert-inspired beauty debut is more than a mirage… At 50, Leto has porcelain skin, he’s like a Renaissance cherub, writes journalist Liam Hess. – He is a vegan, does not drink alcohol, caffeine and is obsessed with sports. He is the new apostle of wellness.
Here everyone should be wary – but will new cosmetics help to preserve youth?
I’ve never been particularly interested in cosmetic products, Jared admits. “But I’m interested in the idea of taking care of yourself in the most natural way.
In the future, the brand’s team plans to expand production to include fragrances, homewares and design items.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
