Friday, July 1, 2022

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The combination of famous fashion houses gave rise to something unique

photo: Steven Miesel / with permission from FENDANCE

“It’s more an exchange than a cooperation, but above all it’s a friendship. It’s the beauty of the moments we spent together after the time of separation and the celebration of the women who inspired me so much. “ he said Kim Jones, Artistic Director of Fendi for haute couture and women’s collections.

The car stops, you get out. Music can be heard in the distance and there are people everywhere. You will send airy kisses to your friends and you will head straight to the beginning of the line. What’s the password? That’s clear – Fendace. Welcome to the exclusive nightclub Fendace, where the history of fashion is written and where friends and lots of fun await you. The trend is a unique moment for fashion. It is not a collaboration, but rather an exchange of roles and characteristics, during which Kim Jones and Silvia Venturini Fendi bring their perspective into the creation of the Versace brand, and Donatella Versace transforms the work of the Fendi brand into its own image. The spirit of this creative freedom and the impulsive fashion show, which launched the Fendi and Versace brands last September, is also evident in the Fendace advertising campaign, which is full of amazing entertainment and daring immediacy.

“The campaign radiates the same spirit of friendship and energy that we felt when working on the collection. Kim is a visionary designer and innovator. For me, Fendace will forever mean love, “ she confided Donatella Versace, General Creative Director of the Versace Fashion House.

The campaign was captured by iconic photographer Steven Meisel and special videos were created by renowned filmmaker Alex Maxwell. The collection is presented in two celebratory videos with a stellar cast. Supermodels Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam and Lina Zang came to take them to the Fendace nightclub in amazing Fendace models. But first he has to go around the dreaded bouncers: Naomi Campbell and Kristen MacMenamy.

photo: Steven Miesel / with permission from FENDANCE

The individual models really confirm the common vision of both brands – the Very Versace clothing concept, or “more is more”, is combined with a thoughtful approach to accessories and craftsmanship, typical of the Fendi brand. At first glance, the distinctive, clear and emotional prints and colors, as well as the glittering decorative accessories inlaid with precious stones and jewelery, in which the characteristic elements of the Fendi and Versace brands meet, attract attention. The collection thus makes it clear that a unique design has been created that fundamentally respects both fashion houses.

The collection was presented on May 12, 2022 in various pop-ups and accompanying events around the world, which are to embody the decadence of the Fendace experience. Only in these places it will be possible to buy the entire collection and individual parts of the collection will be available in the online and stone boutiques of Fendi and Versace. Both fashion houses will offer a mini-collection of joint models under the Fendace brand.

See more looks from the collection in our gallery.


Source: Moda

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