Kendall Jenner for Fendi, Raquel Zimmermann for Mango: fashion news digest

FENDI

Marc Jacobs, a longtime friend and mentor of Kim Jones, presented his own interpretation of FENDI in a capsule collection. The line celebrates the 25th anniversary of the Baguette, as well as New York, the city that cemented its place in pop culture history.

I have one word: Fendiroma. It’s just one word! Another country is Fendiroma… And I have two more words: The Baguette. This is a bag, and I will never be embarrassed by an iconic bag,” says Marc Jacobs, creative director and founder of Marc Jacobs.

Mango

The brand launches a summer Heat the Town campaign starring Raquel Zimmermann, Tindy Mar and Lainie Hearn. Captured in Buenos Aires by photographer Angelo Pennetta, models showcase bright colors and Mediterranean-inspired prints. For hot days, tropical neon jumpsuits, crochet lace outfits, classic blazers, wide-leg jeans and other finds are provided.

Guess

The Guess Beachwear collection is based on functional products made from natural recycled fabrics that are suitable for both the city and the beach. The women’s capsule is divided into several themes: the In the Spirit of San Tropez line includes one-piece swimsuits, bikinis and shirts; in Miami Glitz – knitted capes with lurex; in Glamorously Sophisticated, sarong skirts and cropped T-shirts.

Mario Berlucci

In the new collection, the brand fantasized about what would happen if every fashionista had a teleport. Where to be with his help this summer – Paris, Dubai, London or Tokyo – everyone decides for herself. And Mario Berlucci has already prepared for these trips sandals with a metallic effect, trendy Mary Janes, bright clogs, comfortable pantolets, miniature geometric bags and other models.

Pokrovskaya

From June to August, we can afford to shine – the weather is conducive to fashionable experiments and new color schemes, and the number of parties motivates us to create a more thoughtful wardrobe. Graduations, weddings of friends, concerts, birthdays – the Pokrovskaya brand will help you find an outfit for these and other events. Her new collection features all the trends of the season: velvet suits, evening dresses decorated with sequins, a dress with frills and an ivory pleated dress.

Demix

Demix believes that anyone can become an ambassador for their sport – both a professional and a beginner. As part of the concept “Sport continues where you are”, the brand presented a collection of clothes and shoes for running. Sneakers, windbreakers and other products in it are created taking into account different weather conditions, terrain, the level of training of runners and even the length of the expected distance during training.

TJ COLLECTION

A special place in the brand’s collection is given to shades of pink – from intense neon to raspberry and fuchsia. Powerful and energetic, this color gives strength and gives a positive attitude. For maximum therapeutic effect, you can dress in pink from head to toe. Or combine a bright shade with black, white and gray – as in this bag and platform sandals.

Lamoda

Lamoda launched sales of bed linen under its own brand – Lamoda Home. The range will consist of bed linen in soothing shades that will become the “base” for the bedroom. The launch phase uses two types of fabric: crispy poplin, which can be left unironed, and satin, which is beautiful and pleasant, like silk. One of the largest textile factories in Russia, which previously supplied IKEA bed linen, became the production partner of the online retailer.