Valentino carries out ‘door to door’ action in Italian cities

Valentino carries out ‘door to door’ action in Italian cities


Maison wants to bring services to places where they don’t have shops

The Valentino brand has launched a new service designed to bring brand services and spare parts to Italian cities that do not have an official store. Called Valentino Chez Vous, the project started this Tuesday (16th) in Padua.

Direct access to the Italian maison has a number of exclusive services. An electric van, personalized with the traditional red color and the logo of the new action, will travel along streets, roads and squares, inviting those interested to participate in the project.

From there, Valentino Chez Vous goes to customers’ homes to propose special experiences. A card, delivered with a copy of the volume “Valentino Rosso”, presents the details and the proposal of the provision, as well as the services offered for delivery.

The door-to-door idea is completed by virtual meetings and a special concierge service that will take care of every request, such as the delivery of clothes and personalized tailoring at home – and also “exclusive shopping” experiences with private meetings inside the residence.

With a base of support in the shops in Venice and Milan, Valentino Chez Vous will still have shares in the coming months in Turin and Brescia, in June, before moving to other cities. .

Source: Terra

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