“There’s music, fashion, art, geekdom and now let’s add the fifth pillar, which is sports,” said the Chilli Beans CEO
At a press conference on board the Chilli Mafia Cruiseoccurred between 12 and 15 April, on Caito Maia, CEO of Chilli Beans, commented on the brand’s new sports pillar launched this year. “We have music, fashion, art, geekdom and now we are adding the fifth pillar, which is sports,” he said.
According to him, the new sports pillar has arrived at a strategic time for Chilli Beans, taking advantage of the growing interest of people in physical activity.
“We are entering this world, firstly, because there is a post-pandemic collective unconscious that longs for the outdoors. Secondly, there is an opportunity in the market, because we want to sell glasses not only to athletes high performance, but everyone who wants to do In other words, there is a gap in the Brazilian market that sells sports glasses with personality and Chilli Beans wants to take advantage of this and it is logical that we have held out because the new ones are arriving. Olympics 2024“, he explained.
“And then we launch the collection together with a global brand, under the license of Reebokwhich will strengthen our sporting pillar,” he added.
The new pillar has the actor as its ambassador Caua Reymond and Smartfit as promotional partner.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
