Businesswoman gives advice to female entrepreneurs to overcome the challenges of the corporate environment with determination and emotional confidence
The trajectory of women in the labor market is full of challenges. The salary difference, for example, is one of them. In this context, many resorting to entrepreneurship to balance this balance of earningsas explained by the entrepreneur Martinha Gondim.
“In today’s reality, either you submit yourself to not receiving fair compensation, or you take possession of your qualities and practice them to work for yourself, receiving according to your commitment and your delivery,” he comments.
However, this path is also full of misadventures. Unfortunately, women entrepreneurs dealing with constant judgmentwith differences in education and mentality and, consequently, greater self-criticism and self-condemnation.
In this way it is necessary to find alternatives to circumvent these obstacles and decrease them every day. For this, the business woman scored three tips that will help you move forward with your business more confidently, prepared and ready for success. Take a look below:
Inspired by great women entrepreneurs
Little by little, today we are witnessing this scenario of changing inequality. LinkedIn data shows that, even in the pandemic, Brazil saw a 41% jump in women starting their own businesses. In this way, the reference figures in female entrepreneurship also begin to increase.
“Look at the great entrepreneurs we have today. See what strategies they put into practice and absorb what makes sense to you,” says Martinha. “The role of these women is very important because they become references. We can look at them and say ‘if she can do it, I can too'”, adds the expert.
Know the market and learn how to manage money
When we come to the world of entrepreneurship, the difference in creation between women and men becomes evident. “They have always taught us to be housewives or, at best, good employees. We have created generations of women who do not know how to manage money and, therefore, our preparation to start a business often starts from the bottom, ”says the business woman.
According to Martinha, before taking any action, it is necessary study the market you are entering well. You know the types of investments, the ideal niche for your business, what the billing projection would be, among other data.
“Knowledge is power. Having this in hand is essential not only to plan your business and avoid frustration, but also because the more we know the market, the more we lose the fear of making progress and taking the risks that will always exist,” he comments. .
Identify your priorities
It is normal for women to work twice as much as men.. This is because, in addition to their profession, they take care of the home and children. The result is women who overload themselves with tasks much easier. However, for Martinha, this doesn’t mean they should refrain from building their own businesses, quite the contrary.
“Create a plan and organize yourself so that, every day, you can invest time in your idea. That is, identify your priorities and dedicate yourself to them. If today the focus is your business, so be it. Only one and not you have an obligation to meet everyone’s expectations “, he stresses.
Source: Martinha Gondim, entrepreneur and personal development specialist.
Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
