THE Normanby stylist Marco Normando and visual artist Emídio Contente, has the motto of working with Amazonian materials and knowledge to create his collections. To underline this, the brand called on the catwalk the indigenous top model Emilly Nunes, from the Aruana community, who showed exclusively.
For the presentation of the fifth day of SPFWhe was also inspired by the fauna and mythology of the region, as well as carrying out experimentation with biomaterials.
One of them is the use of Amazonian microorganisms in dyeing and printing fabrics. It uses bacteria and algae from Brazil as a base to create natural pigments.
The technology is developed in partnership with AIPER Lab, a startup specializing in biotechnological solutions for sustainable dyeing. The process dramatically reduces environmental impact, eliminates chemical waste and creates a unique color palette, such as the yellow-orange tone.
The color appeared in the show, along with others, such as black, white, browns and blues, as well as prints with splattered effects. Rounded sleeves and a cocoon-shaped jacket, which contoured the head, also appeared in the collection.
But in addition to the microorganisms in the dye, other materials from Amazonian biodiversity were used, such as latex on linen, a 100% vegetable product and exclusive to the brand, trimmings in jarina (vegetable ivory) and low-impact fibres, such as pima cotton and Amazonian mallow, all of Brazilian origin. The viscose is mapped, that is, traced from the cultivation of the trees to the final production.
SPFW
The N60 edition of SPFW celebrates 30 years of fashion week. With 38 parades, the event will have three extra days. The shows take place from 13 to 20 October. From the 16th, the date officially announced previously, the parades begin to occupy the Pavilhão das Culturas Brasileiras (Pacubra), in Ibirapuera.
October 13th
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11:00 – João Pimenta (External)
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3.00pm – Gloria Coelho (External)
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8.00pm – Ronaldo Fraga (Away)
October 14th
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10.30 – Flavia Aranha (External)
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12.30 – Patricia Viera (Iguatemi Theatre)
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5.00pm – Forca (outdoors)
October 15th
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12.30pm – Lilly Sarti (Iguatemi Theatre)
October 16th
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10.30am – À La Garçonne (Iguatemi Theatre)
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3.00pm – King Boys (PACUBRA)
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4.00pm – Marina Bitu (PACUBRA)
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5.30pm – Leandro Castro (PACUBRA)
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6.30pm – Catarina Mina (PACUBRA)
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7.30pm – Dario Mittmann (PACUBRA)
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8.30pm – Handred (External)
October 17
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3.00pm – Sau (PACUBRA)
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4.30pm – Foz (PACUBRA)
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6.00pm – Normando (PACUBRA)
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7.00pm – I am from Cotton (PACUBRA – special project)
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8.30pm – Bold strap (PACUBRA)
October 18th
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2.00pm – Herchcovitch; Alexander (external)
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3.30pm – Rafael Caetano (PACUBRA)
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4.30pm – Create Sewing (PACUBRA – special project)
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6.00pm – Atelier Mão de Mãe (PACUBRA)
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7.00pm – Santa Resistência (PACUBRA)
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8.00pm – Dendezeiro (PACUBRA)
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9.20pm – Uó by Marcelo Sommer (External)
October 19th
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11:00 – Angela Brito (External)
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3.00pm – David Lee (PACUBRA)
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4.30pm – Hats by Davi Ramos (PACUBRA)
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6.00pm – Amir Slama (PACUBRA)
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7.00pm – Fauve (PACUBRA)
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8.30pm – Led (PACUBRA)
October 20th
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2.00pm – Gustavo Silvestre (External)
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3.30pm – Weider Silveiro (PACUBRA)
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5.00pm – Mercado Livre (PACUBRA – special project)
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6.30pm – Apartment 03 (PACUBRA)
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7.30pm – Martins (PACUBRA)
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8.30pm – Lino Villaventura (PACUBRA)
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
