The fashion platform survey points out that the search for pink dresses has increased by 78% with the movie Barbie
The Barbiecore trend, a style inspired by the image of the Barbie doll and featuring all-pink looks and a playful, feminine look, exploded after the release of images from the Mattel doll movie, directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling. The premiere of the film is scheduled for July 2023 in Brazil.
The trend has been embodied in the looks of celebrities and fashionistas, has won fans and inspired designers around the world, such as Valentino who created his own style-based shade of pink in 2022. Celebrities such as Kim Kardashian, Anne Hathaway and Harry Styles walked by wearing dresses in Valentino Pink PP.
Per Kisley Gomes, color specialist and co-founder of ColorAppan application of Brazilian color scheme, the Barbiecore style is a rescue from the 2000s, and the movie Barbie reinforces that trend.
“Bubblegum pink is the main color of the feature film. We live in an era of brighter, more cheerful and fun colours. It is possible to redeem the nostalgia for the color of playful characters that are part of our childhood and our repertoire,” says the specialist.
Increased demand for pink clothes
A survey by fashion platform Lyst points out that searches for pink dresses have increased by 78%, while interest in the gingham print dresses, often used by the doll, has grown by 45%.
“For many decades the color pink has been associated with the female universe, with fragility, but it has been reformulated and now also represents the strength and power of women. You can see the increase in the desire to wear bright colors and bold combinations as a reaction to months of quarantine and social distancing. In addition, there is a multitude of roses such as pink, rubber, orchid, pink, baby, magenta which can be combined with each other or not. It is possible to satisfy all tastes”, concludes Kisley.
And to help with pink and checkered pairings, ColorApp does all the work by color matching clothes photographed on the spot or from images saved on your smartphone. The analysis shows which season of the seasonal method the color belongs to, allowing the user to discover the most suitable shades to compose the look of the day or the decoration of an environment.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
