Netflix’s strategy of making those who “lend” the password to third parties pay more is working. According to the latest earnings report released on Wednesday (19), the streaming service gained nearly 6 million subscribers globally in the second quarter, 1.17 million in the US and Canada alone.
It is worth mentioning that the new policy went into effect at the end of May. According to a survey by the Antenna company, the service saw a jump in subscribers just days after the tariff was adopted in North America. Netflix has also adopted the same strategy in Canada, New Zealand, Portugal and Spain.
In Brazil, the result was slightly different. The new rate applied to users who share their account was met with rejection and a request for clarification by consumer protection bodies. In May, the platform lost 3% of users here compared to the same month in 2022.
Netflix second quarter earnings
The strike will likely affect the release of new content. Shows like Stranger Things, Big Mouth, Emily in Paris, and The Sandman have stopped production.
It’s worth noting that Netflix has also opted to end its cheapest plan in the US, UK, and Canada, a move that indicates the service is expected to undergo further changes soon.
With information from The limit
Post Netflix gains millions of subscribers after limiting account sharing first appeared in Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
