Netflix makes another controversial decision
After deciding to stop sharing passwords between people who aren’t in the same household, Netflix continues to tighten the screw. Indeed, as we learn varietythe streaming giant has, without warning, has removed the cheapest subscription from its formulas in the Americas, Canada and the United Kingdom. This only concerns new members, who will therefore no longer be able to choose this formula. However, subscribers who already use it are not affected by this measure and can therefore continue to use it.
This is the basic subscription, at $9.99/month, for one user. In France it is the equivalent of the “Netflix Essential” formula at 8.99 euros/month for an HD screen. For the moment, France is not worried, but there is a good chance that this decision will spread, such as the decision to stop sharing accounts.
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The purpose of the maneuver is, for Netflix, to enhance its low cost subscription with announcements launched last November at 5.99 euros/month for an SD screen. For small budgets, in fact, there won’t be the possibility to choose an intermediate subscription between the “Essential with advertising” and “Standard” formulas at 13.49 euros/month (for two simultaneous screens, in HD). Subscribers who do not wish to invest a lot of money will therefore turn to the cheapest.
A winning formula
The streaming giant was pleased to see its subscriber count increase after launching its ad-based formula. Indeed, 25% of new subscribers choose this subscription. And this trend should increase in the coming months with the disappearance of the “Essential” formula.
Our starting prices of $6.99 in the US and £4.99 in the UK are lower than the competition and offer great value to consumers given the breadth and quality of our catalog
a Netflix spokesperson said.
With this formula, which includes advertising, the streaming giant earns more than with the standard subscription at €13.49/month.
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
