Aired on the night of Friday the 17th, Odete Roitman’s finale was surprising, but did not spare an irregular plot, with scenes full of advertising
Everything is fine ended on Friday evening, 17. Remake of one of the greatest classics of Brazilian television fiction, the soap opera written by Manuela Dias It had a typical ending: weddings, baby booms and happy endings for the good guys.
The surprise is due to the revelation of the killer of the villain Odete Roitman, shown in the last block of the chapter. Surrounded by anticipation, the villain’s ending once again puts the question on the viewer’s lips: who killed Odete Roitman?
Among the five suspects: Marco Aurélio, César, Celina, Heleninha and Maria de Fátima, the chosen one was the first. Odete’s right-hand man at TCA, the businessman was caught embezzling money from the company. And the money was all for Odete – and for the soap opera too.
In the shadow of the impeccable first version, screened between 1988 and 1989, created by Gilberto Braga, and written by him in close collaboration with Aguinaldo Silva and Leonor Bassères, the remake of Everything is fine It took a while to catch on with audiences and, at first, revived, once again, the old discussion of whether the telenovela is no longer an obsolete format.
Considering the commercial aspect, Everything is fine it was a success. As per the report of Estadaothere were 87 advertising actions within the soap opera, from 23 brands from different sectors.
In the decisive or banal scenes there were them, the ‘merchants’. While Odete was allegedly murdered, the couple Solange and Afonso, Odete’s son, talked about fabric softener. The beautiful couple Raquel and Ivan, without a story to tell, tried the Internet in the new house they had just bought.
Globo does not disclose the values, but this is known Everything is fine It was the highest-grossing soap opera in the network’s history to date.
While the secret about who killed Odete Roitman was well kept – the network announced that it had recorded the five suspects pulling the trigger on the villain -, Dove, one of the telenovela’s sponsors, seemed to know very well that Odete was, in fact, alive, as indicated by an advertising campaign in the interval preceding the revelation about the villain’s killer. An unforgivable betrayal of the spectators.
Juicing the hype, what we saw over the course of seven months was an uneven plot, with superficial characters. There is a lot of criticism towards Manuela Dias. Taís Araújo, Raquel, who was supposed to be one of the protagonists of the telenovela, also complained publicly. The character lost strength in the final stretch. In one of last week’s chapters, he appeared for just 5 minutes.
Manuela moved in and out of topics as quickly as a social media feed. There were a huge number of scenes that connected nothing to anything. Many of them, typical of Mexican dramas. Examples: Aldeide disguised as a criminal in search of a reborn child, the hunt for Maria de Fátima in an abandoned warehouse and Marco Aurélio in the escape of the chickens to reach the jet to escape Brazil.
Soap operas, these days, are also made for viewers who see the cuts on social media and love to hate. This is how the telenovela caught on and gained momentum over the last couple of months.
Unlike the previous version, which showed Brazil on the screen in a provocative way, Everything is fine 2025 turned out to be uninteresting in terms of teledrama. In this sense, it should not be taken seriously.
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.