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Microfranchise: options to invest between BRL 3,000 and BRL 45,000

Discover six microfranchise options in various segments for those who want to commit on a small investment

Micro-franchises consist of models that provide for an initial investment of up to R$ 105,000. Thanks to the lower investment and faster return compared to the traditional ones, this method is attracting the attention of entrepreneurs: the alternative grew by 5% in 2022, representing 36.9% of franchises, according to the latest survey by the Brazilian Franchising Association (ABF). ).

See below some options for those who want to start a micro-franchise by investing less than R$ 50 thousand:

take care of Brazil

One of the largest networks of caregivers for seniors and people with special needs in the country, take care of Brazil has more than 70 franchise units in 20 states, the Federal District and Portugal.

The affiliate is responsible for selecting, training, coordinating, supervising and deploying its team of qualified carers (all with a nursing technician course), as well as mediating between the service requester and the specialized professional.

With the new coronavirus pandemic and social isolation rules, the demand for network services has increased by 30%. The initial investment varies from R$ 35,000 to R$ 45,000, depending on the size of the city.

phone charge

Created in 2017, the phone charge is a micro-franchise for a mobile phone charging kiosk with indoor media in Brazil. As of 2019, the brand has expanded through franchises. Today it has 350 units, 5 of which are owned.

Carga Phone has a commercial support that helps the affiliate step by step from the practical part to the implementation of the device, as well as offering technical analysis of the location chosen for the assignment of the totem, technical support to help with any questions related to the system, Training EAD, digital marketing and piece creation. The initial investment of the brand is R$ 16.9 thousand.

Child code

With more than 200 units, the Child code is a programming and robotics school for children and teenagers. Created in 2017, they are pioneers in the segment, they have exclusive courses developed by professionals in the pedagogical and technological areas, in order to train children prepared and qualified for the challenges of the future.

The network has more than 35 courses, ranging from knowledge of management to advanced learning of digital tools. To acquire the brand license, the initial investment is approximately R$ 30,000.


From 2020 in franchise, the network fixbike today it has more than 180 units in more than 20 states, being considered the largest bike shop franchise in Latin America, with a low cost and high profitability model.

The brand offers complete low-cost bicycle maintenance services, parts sales, bicycles of all types, accessories and specialized clothing, with complete support in all activities and training for franchisees. The initial investment is of the order of R$ 40,000.

smart sofa

A smart sofa joined the franchise in mid-2022 and forms a network with 46 operating units across the country. The lean format, with a low initial investment (R$ 16.9 thousand), high quality products and full support for the affiliate, also includes a complete kit and tools for operating the unit.

The franchisee is responsible for managing his or her home unit, servicing clients, preparing budgets, and managing the cleaning team.

Ultra Eco

It is a true reference in the automotive sector in ecological delivery washing. Created in 2012, in the city of Campinas (SP), the Ultra Eco uses dry cleaning by replacing water with wax and, in this way, saves more than 300 liters of water per wash, more than 10 million liters in its history.

With 9 units in the states of Paraná and São Paulo, the brand offers home and physical store models, with an initial investment of between R $ 3,000 and R $ 5,500.

Source: Terra

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