The initiative of the United Nations Museum (UN Live), through the ‘Sounds Right’ project, aims to raise funds for environmental conservation
Summary
The Sounds Right initiative aims to raise funds from the royalties of music produced and played on streaming platforms that use natural sounds.
Nature is officially an artist. This means that “she” must receive royalties for “songs” that contain the sounds of birds, trees, rivers and waterfalls, among others. The project was developed and implemented by the United Nations (UN), in collaboration with musicians, artists and environmentally conscious organizations who have incorporated the sounds of nature into their works.
Receive the main news directly on WhatsApp! Subscribe to the Terra channel
The initiative is from United Nations Museum (UN Live)through the project Seems legit (Click hereThe goal is to raise funds, starting from the royalties of the music produced and reproduced on streaming platforms, to distribute the royalties to environmental conservation programs.
At least this is the expectation 600 million people listen to the songs of the project, which is expected to generate revenue of 40 million dollars (about R$ 202 million) in the first four years. Initially, the amount raised will be used in projects for environmental conservation in the islands of the Indian Ocean and Madagascar, as well as the tropical Andes and the Atlantic Forest. As the fund evolves, it will be possible to extend conservation to other locations.
According to the initiative’s website, Sounds Right works with artists to encourage millions of music listeners to take new steps to conserve nature and become fans of biodiversity, such as biomonitoring and creating large-scale awareness and behavior change .
- What is that? Sounds Right is a musical initiative to recognize the value of nature, stimulate conversations, raise funds for environmental conservation.
- How does it work? When you listen to a Sounds Right song on music streaming platforms, part of the royalties will go towards high-impact preservation initiatives.
- Who created? The United Nations Museum – UN Live initiative was developed and implemented in close collaboration with musicians, creatives, natural sound recordists, as well as environmental, campaigning and global advocacy organisations.
- Who organizes it? An independent expert advisory board, composed primarily of environmentalists from the Global South, including indigenous representatives, activists and scientists, will guide the distribution of the funds.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
