THE Laroc Groupone of the largest entertainment and event production conglomerates in Brazil, announced a strategic partnership with Warner musical groupgiant of the music industry. The agreement aims to join forces to promote and expand the Brazilian music scene, broadening the reach of local and international artists.
The collaboration between the two companies represents an important milestone, as it combines the experience of Laroc Group in organizing events and developing entertainment platforms with the vast experience of WarnerMusic in artist management, music production and distribution.
The Laroc Group, known for promoting large parties and festivals, now teams up with Warner Music to create new experiences for audiences and increase the visibility of emerging artistsas well as bringing established names to the world stage.
The partnership also aims to promote cultural exchangewith a particular focus on expanding the presence of Brazilian artists abroad and the arrival of big international names in Brazil.
“Warner Music Group has always been attentive to the production of electronic music in Brazil and we see this collaboration as an opportunity to further develop the electronic music scene in the country. With this union, we can give the opportunity for emerging talents to connect with big international names We can also facilitate production tools and even create competitions to promote the market”highlights Silvio Solderaone of the partners of Laroc Group.
“We are very happy with this partnership! The Laroc Group, with its huge representation in the electronic music market, has a lot of synergy with our plans, both in terms of talent and content development, and in new projects involving innovation and brands I am sure that this union of forces can make a difference in this segment.”highlighted Leila Oliveirapresident of Warner Music Brazil.
Laroc Group migrates its catalog to ADA
THE Laroc Group has just taken an important step by migrating its catalog to ADAone of the largest digital music distributors in the world. This includes the integration of singles released by their own labels, such as Laroc Records, Love records AND Soul Soul Records.
This move further strengthens the group’s presence on the global music scene, expanding its distribution and reaching an even wider audience.
Additionally, to further increase the diversity of styles within the electronic musicTHE Laroc Group is creating a series of sub-labels inspired by famous people etiquette parties held in their nightclubs. These sub-labels will provide a unique platform for DJs and producers to release music that speaks directly to different audiences.
Among the new labels stand out: Dance again, Spectrum, Rewind AND Âme Mélodiqueeach with a distinct focus, from more energetic house to more melodic and experimental sounds.
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
