Founded by Luiz Calainho and Afonso Carvalho, Musickeria has 50 cases that connect brands to music and artists in the industry
One of the greatest voices in Brazilian music, responsible for hits like “Bed and Table,” “Friend,” “Limitless love,” “That guy is me” and “How great is my love for you,” Roberto Carlos started a partnership with Musickeria for sponsorship projects.
Founded in 2010, the company founded by Luiz Calainho and Afonso Carvalho worked on several projects in the creative economy industry, with 50 cases that connect brands to music and artists in the industry.
The partnership with Roberto Carloswhich continues to have a large audience year after year, will involve creating projects with sponsorship and great relationships with agencies. “I have the privilege of knowing Roberto since I joined as head of marketing at Sony Music Brasil in 1990,” said Calainho in a statement to the press.
“Without a doubt he is among the greatest artists in the history of music in the world,” he continued. “His image and reputation remain giants, and therefore, connecting him through Musickeria, to major brands and advertising campaigns, will undoubtedly be a successful journey and above all, rich in ideas and innovative projects.”
Roberto Carlos brings together national rock power trio for Globo special
The special of Roberto Carlos for the TV Globo in 2024 it will seek to celebrate 50 years of the partnership between the singer and the broadcaster. For this, the promise is of a complete musical journey through the artist’s trajectory of more than six decades.
To accompany you in honoring the phase Young Guarda power trio of well-known Brazilian rock figures was called up and attended the first rehearsal for the presentation, held last weekend. They are: the guitarist and vocalist Roberto Frejatformer member of Red Baron; the bassist and also singer Paulo Ricardoformerly linked to the RPM; and the drummer João Baroned’The Paralamas of Success.
The information was shared on social media Roberto and of Cutewho will direct the special. Globo’s press office also confirms the participation.
See this photo on InstagramA post shared by Roberto Carlos (@robertocarlosoficial)
See this photo on InstagramA post shared by Jose Oliveira (@jbboninho)
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
