Singer Anitta announced this Friday (29) the launch of her colony Puzzy by Anita, developed by the pharmaceutical company Cimed. The product has been approved by anvisa, as well as having undergone rigorous gynecological and dermatological tests.
Since the hitmaker in Involve started using a colony of deo for the intimate area created by her friend and businesswoman Marcela Guimarãesits main goal became to enable the production of a new product on an industrial scale alongside it.
The artist and entrepreneur participated in the entire brand development process, from the name, logo, visual identity of the packaging, to the choice of fragrances and communication.
It didn’t take long for the two to join forces. Cimato, third largest pharmaceutical industry in the country.
“My fans and those who follow me know that I have been using deo cologne for the intimate region for years! I have always wanted to undertake alongside Marcela and make it reach the world! Love, after using it, you would never want to stop using it!”Comments anita.
With this novelty, the pharmaceutical company debuts in the fragrance category and becomes the first in Brazil to bet on the intimate region segment: “It was necessary for the product to fulfill its function exactly as it always has. Those who use it in the intimate area will always be scented or scented! I’m not selfish. I needed to share this little secret of mine!” , He says Anita.
Product features
Puzzy by Anita is a deo cologne in spray, with three different fragrances – each referring to the names of Anitta’s songs – Get involved, Agatta And Ready. The concept of Perplexed is to perfume the intimate regions and thus provide well-being and quality of sexual life, promoting personal empowerment and increasing the self-esteem of those who use it.
the manufacture of Puzzy by Anita will be held in the new plant in Cimed in Happy landing: “Cimed has always had science, innovation, restlessness and audacity in its DNA. This partnership with Anitta represents this spirit and it makes perfect sense when it comes to opening a new category in the beauty and wellness sector in Brazil, which are fragrances for intimate. It is a little explored market with many prejudices and we want to break that barrier “account João Adibe Marquespresident of Cimed.
Source: Terra
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
