Mattel, Hasbro and Netflix team up to transform Korean animation into a global phenomenon in the entertainment industry
The animation K-Pop: Demon Huntersa Netflix original production, is about to become one of the platform’s biggest bets in the world of multimedia franchises. Scheduled for release in the next few months, the film is already moving the entertainment market by announcing a wide range of licensed products, including toys, games AND collectibles. The initiative boasts strategic partnerships with two industry giants: Mattel AND Hasbro.
The film, which mixes action, fantasy and music, follows a group of stars of the K-pop who, in addition to shining on stage, face supernatural forces in epic battles. The creative proposition combines the vibrant universe of Korean pop music with elements of adventure and mythology, creating an ideal environment to explore different forms of storytelling and consumption.
With the support of Mattel and from HasbroTHE Netflix intends to transform K-Pop: Demon Hunters into a global franchise, capable of competing with already consolidated brands such as Pokemon, Frozen AND Transformers. The toy line will include articulated dolls inspired by the protagonists, themed accessories, vehicles and even demonic villain figures. The games should range from digital versions for consoles and mobile devices to interactive boards aimed at children and teenagers.
The expansion strategy is not limited to physical products. THE Netflix plans to integrate the animation universe with other platforms, such as social networks, augmented reality experiences and live events. The idea is to create an engaged community of fans, who follow the characters beyond the screen and actively participate in the development of the franchise.
‘Demon Hunters’: the success of K-pop on the international scene is one of the pillars of this bet
The success of K-pop on the international scene, it is one of the pillars of this commitment. With groups like BTS, BLACKPINK AND Stray children Winning millions of fans around the world, Korean aesthetics and culture have become a global reference. K-Pop: Demon Hunters uses this phenomenon to create a narrative that speaks to different audiences, especially teenagers and young adults.
Additionally, the film stands out for its representation and diversity. The main characters are strong, talented and multi-talented women, who face challenges in both the real and supernatural worlds. This approach has been appreciated by critics and experts, who point to animation as a milestone in the construction of female protagonists in productions aimed at young audiences.
The partnership with Mattel AND Hasbro It also strengthens the market’s confidence in the company’s ability to do so Netflix to launch long-lasting franchises. Both companies have a history of turning audiovisual content into commercial phenomena, and the union with the streaming platform promises to further expand the reach of production.
With this movement, K-Pop: Demon Hunters It’s not just an animated film: it’s the beginning of a narrative universe that aims to win fans, generate revenue and establish a presence in different segments of entertainment. The expectation is that, after launch, the franchise will cement itself as one of the most influential of the decade, combining pop culture, technology and creativity into a complete experience.
*use of artificial intelligence in research on the topic
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
