Alexander Komarov, chief executive of multi-brand clothing boutique Grandi Marki, has urged Russian men to remove skinny jeans and tight clothing from their wardrobes. Speaking in comments published by Russian news outlet Gazeta.ru, the fashion retail executive identified several outdated styles that no longer belong in contemporary menswear.
Komarov called for men to permanently clear their closets of skinny jeans, tapered trousers, tight-fitting T-shirts, and fitted coats. He emphasized that every garment belonging to the slim fit style should be excluded from a modern wardrobe, noting that classic-width trousers and jeans, or cuts slightly wider than classic, are currently relevant regardless of their rise.
Slim fit apparel, which gained widespread global popularity during the late 2000s and 2010s, is characterized by narrow cuts through the legs, waist, and sleeves that closely follow the contours of the body. Fashion industry analysts note that menswear preferences have steadily shifted toward more relaxed silhouettes, prioritizing comfort, freedom of movement, and classic tailoring over restrictive fits.
Outdated Brand Logos and Nostalgic Fashion Markers
In addition to tight clothing, Komarov stated that men should stop wearing garments that feature oversized logos across the chest or back. He explained that a logo the size of a palm on a jacket or sweater is a characteristic marker of 2000s fashion, which is widely perceived today as a sign of poor taste.
He added that even if a clothing brand has updated its visual design, lingering associations with that earlier era remain strong and continue to work against a person's image. Displaying prominent corporate logos across apparel peaked during the logomania trend of the early 2000s, an era when brand graphics were heavily emphasized across casual wear and luxury streetwear.
Investing in Basic Colors and Durable Wardrobe Essentials
When selecting long-lasting garments intended as investment purchases, Komarov advised men to pay close attention to color, brand, cut, and fabric quality. He explained that buyers seeking items to wear over a long period naturally choose basic shades such as dark navy blue, gray, beige, and brown.
He pointed out that rare or unusual colors drop out of consideration immediately because an investment item must pair seamlessly with the maximum number of existing pieces in a wardrobe. Retail experts often recommend building a functional wardrobe around neutral base colors, ensuring that core items can be easily combined across multiple formal and casual outfits.
His recommendations follow comments made earlier in August by Russian stylist Rogov, who reported that an unexpected color in clothing is set to become a major trend for the autumn and winter 2026 season.
