Spanish influencer Sara Cisneros, who is popular among Generation Z, has spoken about her ongoing commitment to social work and the legacy of her late sister Paula, who died in December 2024.
Cisneros, a qualified social educator, began her social media career during the pandemic alongside her younger sister. The pair used their platform to raise awareness about Down syndrome, promoting the message that people with the condition can do everything.
Cisneros said she decided to study the profession because her sister was born with Down syndrome, and she wanted to help individuals and groups in need. She said she tries to give voice and visibility to important causes and institutions, describing her platform as a megaphone.
While she does not officially work as a social educator at present, Cisneros said she always tries to incorporate that background into her projects. She noted that social media often allows her to work on social initiatives, and she tries to speak from the perspective of her profession.
Volunteer work in Guinea-Bissau
Cisneros discussed her experiences volunteering in Guinea-Bissau, a long-held dream she said makes her feel fulfilled. She said it was important to experience a reality so different from her own, and that her training as a social educator helps her connect with the people there.
The influencer said volunteering helped her realise what truly matters, allowing her to put things in perspective and distinguish between important and unimportant things. She also appreciated the slower pace of life in the West African country.
She said she hopes to return to Guinea-Bissau before the end of the year, depending on the schedule of the non-governmental organisation she works with, and wants to expand to other types of volunteer work. Cisneros recommended volunteering to anyone without prejudice who can adapt and has time, love and patience to give.
Connecting followers across Spain
Alongside her beauty and lifestyle content, Cisneros recently launched a project called #saraylauravana with fellow influencer Laura Rouder. The initiative aims to connect followers from all 50 Spanish provinces to promote real-world friendships.
The idea came to Cisneros in the summer of 2025 during a trip to Mallorca, where she had dinner with a long-time follower. Knowing Rouder had similar ideas and a close relationship with her own followers, Cisneros proposed they launch the challenge together.
Cisneros said the reception had been better than expected, with many young women sending videos inviting the influencers to meet them. She noted that her follower base, which is predominantly female, is sensitive and affectionate.
She said her followers know her expressions well enough to tell if she is sad, excited or holding on to gossip, often sending support when they can tell she needs it without her having to ask.
While acknowledging the difficulty of making genuine friends in the influencer sector due to competing interests, Cisneros said she has found a group of female creators she considers true friends, noting that they often do not even touch their phones when they meet.
Future projects and life outside social media
Discussing the pressures of her career, Cisneros said the most overwhelming aspect is public exposure, recalling times she felt forced to give explanations she did not want to share. She also admitted that negative comments can sometimes cause hurt.
However, she praised the variety of experiences the job provides and the freedom to organise her own schedule without a fixed routine. Cisneros said she puts a lot of time and effort into her daily work, describing her relationship with her followers as a gift.
She said she aims to show herself as a real and normal person with problems and hopes, rather than just happy and perfect. She said everything she has done has made her who she is today, and that she is proud of being transparent, though she joked she would delete some embarrassing early videos.
Looking ahead, Cisneros said she has several upcoming projects, both online and offline, which will have a personal and social focus. She said she wants social media to always be part of her life and does not believe the influencer bubble will burst, though she said creators must adapt as it evolves.
If her social media career were to end, Cisneros pointed out that she has been working since she was 16 and has training as a cabin crew member in addition to her social education degree. She also mentioned an entrepreneurial idea she hopes to make a reality.
When asked about her unfulfilled dreams, Cisneros said she has many promises made to her sister that she wants to fulfill for both of them. She also expressed a desire to present galas or television programmes, saying she would love any opportunity to hold a microphone.
Defining success, Cisneros said her only goal is to look back at the end of her life and feel proud of who she has been and how she has lived.
