A song by Tame Impala and JENNIE called 'Dracula' has become one of the most-used audio tracks on TikTok and Instagram, driven by a wave of edits, trend videos and posts from artists and celebrities.
What began as a track discussed among fans of alternative pop and K-pop has since spread across borders and different online communities, according to the report.
From Deadbeat to a K-pop remix
'Dracula' was originally released by Tame Impala in September 2025 as one of the preview tracks from the album Deadbeat. The song marked a new turn in the sound of Kevin Parker, the Australian producer behind the project, who moved away from some of the psychedelic rock that defined his earlier work toward a sound closer to disco, electropop and club music, inspired by Australia's rave culture.
In February 2026, the song was given a second life when a remix featuring JENNIE, a member of the South Korean group BLACKPINK, was released. The collaboration brought together two of the most active fan communities on the international music scene and boosted the song's popularity.
What 'Dracula' is about
Lyrically, 'Dracula' uses the figure of the vampire as a metaphor for escapism, nightlife and the desire to remain in a space where anything seems possible. The lyrics describe fleeing daylight, a symbol of routine and everyday reality, to take refuge in darkness, associated with freedom, euphoria and intense emotion.
JENNIE's part adds a new perspective to the song, reinforcing the dialogue between the two performers and heightening the cinematic, seductive character of a track whose visual atmosphere has made it a natural fit for the edit format that has driven its spread on TikTok and Instagram.
How the trend took off
Fragments of the song now soundtrack thousands of audiovisual montages that mix concert footage, fashion campaign imagery, film scenes and fancams, either built around lip-syncing to the track or timed to its opening rhythm, which spells out the name of a featured subject before the vocal breaks the silence.
These montages, made by users, combine footage, effects and music to produce videos with strong visual impact. Platforms such as TikTok and Instagram have turned this format into a promotional channel as significant as radio airplay or traditional charts.
Brands and artists join in
Accounts including that of the football club Club Atletico de Madrid have joined the trend, giving the Tame Impala track further momentum and underlining how edits have become a key tool for pushing songs today.
The involvement of established artists using viral audio has widened the song's reach further. Dua Lipa, among other figures in the industry, has used the 'Dracula' clip on TikTok alongside Kevin Parker himself, illustrating how social media has reshaped promotional dynamics in music. Trends now originate among users, and it is the musicians themselves who join in afterward.
