Telemundo bets on the World Cup to start broadcasting

Telemundo is no stranger to video streaming. He has been in business for decades, often as a content creator for other services.

This year, however, NBCUniversal’s Spanish-language media company plans to launch a renewed push for streaming, with new streaming content and brands it will have full control over. This release includes the previously announced Tplus, but also a new 24-hour news streaming service called Noticias Telemundo Ahora, which will be launched in partnership with NBC News Now, the free streaming service of the NBC News Group.

All of this is part of what Telemundo Enterprises president Bo Ferrari is formulating as a strategy to “broadcast full-service super-services in Spanish.” This includes youth and adults, Spanish speakers and multilinguals, cord cutters and the never-before-seen, but also those who still watch TV online.

“The opportunity for Spaniards is greater than ever. We are focused on all American companies that need to use this segment of the population to test their business,” said Ferrari. hollywood reporter.

At the heart of the push is Tplus, a new entertainment brand that includes travel in English and Spanish and will be live on Peacock, NBCUniversal’s corporate streaming service. Ferrari says Telemundo will use the 2022 FIFA World Cup as the launch pad for Tplus, where all matches will be streamed on the service, along with studio shows, moments and analysis. The bet is that users who watch football stay on Tplus for the dramas, reality shows and soap operas available.

“To run The World Cup will take place around it, so we wanted to use it to kick off the biggest sporting event in the world. “Tplus,” said Ferrari. “T.The fact that we have a decade of experience Flow On a large scale, and now that we’re using the World Cup on a larger scale, we feel like we’re using leverage. All It’s our franchise, our entire heritage.”

The company also commissioned slate originals for the transmission brand, with Ferrari calling the linear commercial designs “highly complementary”. Projects include documentary series The history of reggaeton (weight), produced by Daddy Yankee; keep to yourselfactor and drama/serial killer producer Wilmer Valderrama; 90 minutes, a soccer-oriented series; And a police thriller leopard skinWith Carla Gujino, Anna de la Reguera and Jeffrey Dean Morgan.

Telemundo also has several projects for Tplus, including the development of a documentary series Chicano detachment; reality dating series love is a relative (from manufacturers 90 days boyfriend); And documentary soap long live houston (Weight).

With the launch of Tplus in an increasingly competitive market, Univision plans to launch its global streaming service ViX+ later this year. But while Univision sees the worldwide launch in Spanish only, Telemundo is leaning towards a more bilingual North American audience and betting its parent company can help drive that growth.

During the broadcast, Ferrari is well aware that the broadcast network is still “our core business”, adding that “we are trying to increase our investment in entertainment, sports, news, big franchises” and then fill it. Increased presence in partnership with Peacock on Tplus and also increased collaboration with NBCUniversal News Group and Sports Group.

Thus, Telemundo distributes complete network-oriented content. The schedule includes live events (most notably the People’s Choice Latin Music Awards, which will debut next year), sports and, of course, drama and reality shows.

Projects include the third season of one of its flagship shows, the queen of the south; The new season of one of the oldest series on the network the lord of the skies; biographical series The Lightning: Vicente Fernandez; Drama The count (According to Alexandre Dumas The Count of Monte Cristo); Mary: The Mexican (Based on the novel by Sergio Almazán remember Maria); thriller Guilty or Not Guilty; anthology series the miracle doctor; and theater The woman of my life.

And the network has ordered several unwritten series, including the celebrity spin-off of Bravo. the best cook the franchise called Best VIP Cook; and new seasons The home of the famous and United States Exathlon.

“The fact that we have scaled with the Telemundo broadcast network, as well as Peacock, to reach the growing number of Spaniards, we see them as highly complementary,” added Ferrari. “We do this for the Spaniards in the United States, we care about creating content for this community, we get to know the public better, their tastes, their preferences. ”