The skin pays more attention to resilience –

With the cancellation of 2020 and the silence of 2021, this year’s Cannes Film Festival is expected to bring back a cruise of celebrities, top executives and an ardent festival audience. And while this is likely to be a greater good for the entertainment business and the local economy, the environmental damage of the famous French festival has begun to be taken into account.

Ahead of last year’s 74th rematch, the festival unveiled a series of 12-point events aimed at mitigating its environmental impact, noting that “the time has come for a major international event to produce in a radically different way”. This included a 50 percent reduction in paper, electric or hybrid printing machines, which make up 60 percent of the festival’s official machines, as well as the elimination of single-use plastic water bottles.

After all, while movie studios and entertainment companies are increasingly showing interest and achievement in landscaping, the same opinion has not yet spread to complementary events such as film festivals. Discussions in Hollywood about greening products have been going on for nearly two decades, with organizations like the Environmental Media Association (EMA) and PGA Green offering green shooting textbooks, toolkits and certifications.

Debbie Levine has been Executive Director of the EMA since 2000, linking the fun and environmental community with hopes for sustainability. All major studios now have in-house departments dedicated to sustainable production.

“Now all companies have a perceived responsibility towards sustainability. There really isn’t a corporate environment that doesn’t know what to do with its business plan going forward,” said Michael Hahn, co-founder of Atlanta’s Electric Owl Studios with Dan Rosenfelt, the first LEED Gold Certified. studio world. The duo points out that the opinion still prevails that building an eco-friendly item can make it cheaper. “About two years ago, we reached an inflection point with sustainable construction in the value factor,” says Hani.

On the festival front, in 2010, EMA worked with the Sundance Film Festival to focus on green initiatives, helping the festival move away from single-use plastic water bottles. But, notes Levin, “the festivals themselves are very uncomfortable, because people come from all over.” Unlike cinema, film festivals have many people and themes, each with their own wants and needs gathered in one place. Travel, accommodation and personal habits are difficult to control at festivals, in addition to festival-sponsored events.

Eco-friendly film festival ideas suggested by experts include battery-powered generators, LED carpet lights, or partnering with local composting operations to dispose of food waste. The Green Initiatives in Cannes range from catering festivals with seasonal ingredients to recycling red carpets out of taste.

However, the carbon emitted by travel is always the biggest pollutant of any operation. “I know [it] For some people, it’s a luxury, says an industry sustainability expert, but everyone should get rid of escalators. The mask offers badge holders a pass that allows access to public transport within the city, and electric vehicles have been added to the festival’s fleet of cars. Still, air travel in France is the only major carbon contributor associated with the festival, and private air travel intensifies that trail.

For the Gulfstream G550, an aircraft that can travel long distances and carry up to 18 people, operates equivalent pipelines from Los Angeles to Nice, carbon emissions figures, according to a private jet emissions calculator, emit more than 00 90 000 C02 . A commercial flight over the same distance can emit 180,000,000 carbon per passenger at a cost of 32,300 მხედვთ, according to the International Civil Aviation Organization’s emissions calculator.

Private jet companies offer carbon offset initiatives where customers can donate to environmental projects, either to try to offset carbon emissions during their travels or to private jet car assembly programs. Wheels Up, an on-demand private airline, hosts the Carpool Dashboard on its mobile app, where members can find other users looking to travel to the same destination. Still, private travel has a larger carbon footprint than commercial travel. “The first series is really good,” laughs an industry insider. “That’s not a disaster.”

The greenest option for the festival and film market is to make them virtual. This is one that does not require travel or delays in the local environment. Hollywood has trained well at similar events over the past couple of years with the pandemic, but the lack of experience and business from festivals and online marketplaces has plagued them from the start.

Producer Marie-Joe Winkler is a co-founder of PGA Green, which publishes a green production guide and an educational series on how a film set can reduce your carbon footprint. Your movie in 2021 Still water It was screened at the festival without competition. Says Winkler: “A film in Cannes and going to a festival is the icing on the cake. It is not always expected. I was taking it at the time in Toronto, [I] I felt like we had been suffering for a year with Kovid and I thought, do you know what would happen if the world opened up for a minute? [would go].” After booking the plane, the producer purchased carbon offsets from Cool Effect, a crowdfunding platform that supports global carbon reduction projects.

While Winkler says carbon offsets are not the answer to all environmental problems, he notes that they are, at the very least, an option to consider. “While we need institutional changes to have a big impact in reducing the carbon footprint of film festivals, we also need personal action. “Every gram of carbon is precious now.”