The flop The flash
After its laborious production, exploitation of The flash it’s starting to look like a mess. Indeed, at the end of its first weekend in North America, the superhero film directed by Andy Muschietti has received only 55 million dollars in three days. That is 4 million less than black adamrecent and sensational bankruptcy of Warner… To this must also be added a disappointment at the international box office, despite its distribution in 78 countries. In those, The flash generated 75 million dollars of recipes. That’s a small total of $130 million, a long way from the forecast set for mid-May 2023 who thought the film would only generate at the US box office between $115 and $140 million recipes…
For a film that costs between 200 and 220 million dollars to produceand no less than 100 million in advertising, its profitability seems unlikely…
The reasons for the failure
Several factors can explain this poor performance. First of all, artistically, it wasn’t very convincing. On Rotten Tomatoes, the Tomatometer scores 66%, for one out of 10 rating of 6.3. As for AlloCiné, the press rating is a 2.5 out of 5and that of spectators a 3. In question, the CGI judged to be of too low a standard, no or minimal stakes in terms of scenario, and a lazy use of the “multiverse”, a concept that seems already exhausted.
Secondly, Ezra Miller’s highly publicized legal troubles and his subsequent absence from the promotion of The flash — while he’s the star — he didn’t prepare well for the film’s reception. Also, the confusing situation of the DCEU (or DC Universe, we get lost …) after the farewell of Zack Snyder and the resumption of the site by James Gunn, who announced that he basically would clean slate of all that has led to The flash…
Finally, in terms of scheduling theatrical releases, The flash comes soon after Spider-Man: Across the Spider-Verse AND Transformers: Rise of the Beastsand most importantly before Indiana Jones and the Dial of Destiny AND Mission: Impossible – Dead Reckoning Part 1. These two came out in France on June 28 and July 12 respectively (two days before their American release), so it’s hard to imagine The flashcan despite its bad start attract audiences over time, with such competition ahead of it…
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
