Instagram CEO responds to Kardashian’s reaction to the platform that mimics TikTok: ‘We have to evolve’

Instagram CEO responds to Kardashian’s reaction to the platform that mimics TikTok: ‘We have to evolve’

Instagram boss Adam Mosseri has taken the unusual step of directly responding to the growing backlash from celebrity users like Kylie Jenner and Kim Kardashian, who have complained about early video features and launched a campaign to make the social media platform “stop try”. TikTok.”

Earlier this week, influencer and photographer Tati Bruning, who goes by Illumitati, posted the message “Make Instagram Instagram Again” along with the words “Stop being TikTok. I just want to see my friends’ favorite pictures.” The post had nearly 2 million likes on Tuesday night, and more importantly, Jenner and Kardashian are among the most followed users on the app, with 360 million and 326 million likes. followers, respectively.

A petition accompanying Bruning has already reached 180,000 signatures.

On Tuesday, Moseri posted the video on Twitter. To address concerns and criticisms about Instagram’s recovery strategy. “We will continue to support the photos. It’s part of our heritage,” Mosseri said, noting that the social media platform is moving away from its roots. “That said, I have to be honest: I think Instagram will become more and more video over time. that’s even if we don’t change anything.”

“We will also need to evolve because the world is changing rapidly and we must change with it,” added Moseri.

In subsequent tweets, Moseri addressed criticism that Instagram no longer prioritized “friends’ content” in people’s personal feeds. “One thing I hear a lot is people asking to see more content from their friends in their Feed. I would love to have more content from friends in the feed, but all the growth in photos and videos from friends has been in stories and direct messages.

He continued, “We will continue to show friends photos and videos at the top of Feed when we can, but the best way to interact with friends seems to be elsewhere on Instagram.”

Moser’s quick move to ease concerns among users like Jenner and Kardashian comes as the CEO seeks to avoid the fate that befell Snap Inc. in 2018 when Jenner tweeted that he had stopped using Snapchat. Snap Inc shares fell 6.1 percent after Jenner’s tweet, wiping $1.3 billion off its market cap in one day.


Source: Hollywood Reporter

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