Rock the Mountain gets first reggae track to celebrate 40 years of Redley

Long-time partner of Rock the Mountainthe Redley is back in this year’s edition, which starts this Friday, October 31st. Celebrating 40 years of history, the brand signs the Reggae Yardthe first track of the musical genre at the festival. The space will be open on Saturdays and Sundays, on both weekends (1st, 2nd, 8th and 9th of November), and brings Digitaldubs, Maui and more artists in the line-up.

“Music and festivals are part of the DNA of Redley since 1985. We have a legacy as a brand and promoting new experiences for our audience is always a stimulating challenge. Buoyed by the success of the collection Redley x Bob Marleythis year we will do the Rock the Mountain vibrate in the energy of reggae to the sound of our partners’ soundsystem Digitaldubs and surprise activations. It’s going to be an unforgettable 40th birthday celebration.”states Leonardo Antunesbrand coordinator at Redley.

The soundsystem used in the scenography of the campaign for the Redley with Bob Marley will be the same as Reggae Yardwhich will also feature the artists King Borges, DJ Killah, Selecta Tuti, Zion Groove, Daniel DW and DJ Bombs.

In addition to the new track, the Redley also brings its traditional pop-up to Rock the Mountaina collaborative space to remember iconic moments, display products loved by the public and present special launches in honor of the brand’s anniversary.

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