The Entertainment Festival – Great success for the first edition with 15,000 attendees

The first edition of The Entertainment Festivalthe first event in Italy and Europe fully dedicated to the various souls of entertainment, closed on Sunday night with a Great success. From Friday 24 to Sunday 26 October, from 10.00 am to midnight, in the spaces of Superstudio Più In Via Tortona 27 in Milan, the celebration is offered 3 amazing days With exclusive interviews, masterclasses and workshops, film previews, showcases and musicals, show cooking and copy signing. 15,000 attendees all weekend included More than 300 guests, 160 shows, 3 nights of musical performances, 22 Telegatti delivered. Born from an idea of The smiles and songs of TV, The Entertainment Festival It offered television, series, cinema, music, sports, food and children in a non-stop schedule of events for all ages.

Among many memorable moments who lived through the 7 stages of the event: the great show of Fiorello including the entry of Fabrizio Biggio; exclusive previews of what’s next Sanremo Festival Of Carlo Conti and his onstage encounter Stefano de Martino; cutting the ribbon with Gerry Scotti that started with Festival; Lorella Cuccarini who looked back on his 40-year career and danced The night flew by To all his fans; Marco Liorni who played to the audience in the iconic guillotine de The Legacy; Rector who gave life to a huge karaoke collective with his hits; The cast Of Bake in Italy – Desserts in the oven who cooked with the public; the crowded meetings with the casts of Call my agent – Italy, North, South, west. The legendary story of 883, A professor, A place in the sun, The paradise of women (which brought some very important stage costumes on display over three days); The highly anticipated reunion of The Cesaroni; Andrea Lucchetta who taught the children the rules of volleyball; the castings and the show of The Zecchino d’Oro; Advice on how to buy a house from the cast of House at first sight; The long line of fans who participated in the signing along Hazel Riley; Fabio Caressa And Benedetta Parodi who played to some children in the audience to show Love is blind: Italy; The magical show of Winx – Winx Club: Magic is back; The preview screening of the movie The truth is out there and the cast meeting (Claudio Amendola, Claudia Gerini, Leo Gassmann, Lorenzo Richelmy, Eleonora Gagagero); Marco d’Amore which he showed to the public Gomorrah – The Origin; the showcases of Sarah Toscano, Levant, Emma, Clementine to sing to the audience; Irama, Gigi d’Alessio, Rovazzi, Rocco Hunt including Radio 105 showcases; the live commentary session included Alberto Rimedio, Lele Adani And Alessandro Antinelli; The Skysport Director Federico Ferri announced a preview of a new interview with Jannik Sinner; the meeting with Michele Dalai And Massimo Ambrosini; The history of Sports Sunday said Ciccio Graziani, Paolo Petrecca, Marco Lollobrigida, Laura Barth And Lele Adani.

And then the meetings Fabio Fazio And Luciana Littizzetto, Michelle Hunziker, Renato Zero, Georgie, Emma, The flight, Carolina Benvenga, Paola Perego, Giorgio Panariello, Simona Ventura, Stefano Accorsi, Roberto Bolle, Diego Abatantuono, Virginia Raffaele, Pio and Amedeo, Elena Sofia Ricci, Cristina D’AvenaThe Gialappa’s Band And the Forest Wizard, Serena Bortone, Giovanni Allevi, Max Angioni, Gabriel Corsi, Tiberius temperi, Max Giusti, Pierpaolo Pollon, Nino Frassica, Massimiliano Ossini And Daniela Ferolla, Andrea Iannone And Philip Tortu.

The audience of Festival Each appointment was received with great emotion, it was Absolute enemy – including greetings, selfies and autographs – and also participate in the delivery of Telegatti: The highly coveted yellow, blue and fuchsia statuettes, kept in special cases, are sometimes delivered by fans present in the audience. The winners were Fiorello and Fabrizio Biggio, Carlo Conti, Gerry Scotti, Giorgia, Michelle Hunziker, Fabio Fazio and Luciana Littizzetto, Mara Maionchi, Roberto Bolle, Alfa, Salvatore Esposito, Benedetta Rossi, Lorella Cuccarini, Stefano De Martino, Irama, Renato Zero, Gigi d’Alessio and Stefano Accorsi. Unforgettable memories of a fun-filled weekend kicking off the edition 2026!

Aldo VitaliDirector of The smiles and songs of TV His comment on the Kaya edition: «This festival was born from the dream of bringing smiles from the newspaper to the stage, creating a place where the public can meet their favorite artists. Seeing 15,000 people participate with so much enthusiasm is a sign that that dream has come true. We experienced three intense days, full of stories, laughter, music and surprises. And full of Telegatti! I want to thank all the artists who believe in us and the public who join us with love and curiosity. The Entertainment Festival doesn’t stop here: See you in 2026, together again, to continue celebrating the magic of entertainment.»

Social media boom

Also great success on Social Media Instagram and Tiktok, included More than 200 dedicated contents In just 3 days of celebration with approx 4 million users have reached And 9 million video views. They are More than 15 million Users reached with promotional content in the weeks leading up to the festival. Performance on Tiktok – official entertainment partner of The Entertainment Festival – where the share of millennial users (under 34 years old) is 73% in a general average of 50% in all social networks. The web areas dedicated to the festival program on the Sorrisi website (iLfestivalDellospettacolo.it) and on Ticketmaster – the festival’s official ticketing platform – were visited by more than 200 thousand people (sources: Google Analytics, Meta and Tiktok insights).

The winner of the vertical music contest

At the festival Dello Spettacolo was the winner of Vertical Music Contesta multimedia project, created in collaboration with Interproject. In the Jury: Assomusica, Ada Music Italy, Division of Warner Music Italy, Fimi – Federation of the Music Industry Federation. To win a distribution contract for the uncredited song presented at Ada Music Italy, is Gabriel. The critics’ prize, awarded by TV Sorrisi e Canzoni, went to Sedona.

All emotions of The Entertainment Festival They can be found back on the event’s official IG channel, on all social channels and on the TV Sorrisi e Canzoni website and in the special issue of Sorrisi on newsstands from Tuesday 28 October.

Source: Press Release