My business: LULU founder Asel Mashanova about beauty trends and favorite products

My business: LULU founder Asel Mashanova about beauty trends and favorite products

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ABOUT THE LULU CONCEPT

I used to have skin problems, in particular, I tried to cure acne for a long time. I got so deep into this topic that I decided to share my knowledge and proven tools with others. This is how the LULU project was born. Over time, we began to develop the idea that beauty is closely related to health, and the pandemic only confirmed this idea. People who are close to this concept have begun to be attracted to us: they take care of themselves, choose high-quality products with pure ingredients.

ABOUT EXCLUSIVE BRANDS

We ourselves use the means, we are convinced by ourselves that the formula is working, and only then we offer it to customers. We are exclusive distributors in Russia of four wonderful brands – Allies of Skin, PSA, Bella Aura, HoliFrog. Soon this list will be replenished with a new cosmeceutical brand.

ABOUT FAVORITE PRODUCTS

Allies of Skin Mandelic Night Serum (a gentle almond peel that dramatically renews the skin), Allies of Skin Dioic Acid Cream (a dioic acid moisturizer that helps nourish the deeper layers of the skin), PSA Follow the light (multi-acid and vitamin mask) C for total shine).

ABOUT BEAUTY TRENDS

Our flagship brand, Allies of Skin, is Less is more. Recently, more and more people are convinced that you should not overload your cosmetic bag with various means, it is better to pay attention to multifunctional ones. My advice: learn to understand the compositions and understand which components and their combinations are right for your skin.

Source: Hellomagazine

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