The guests of the event were met by Edgar Shabanov, president of the RIVE GAUCHE group of companies, who acted as the main speaker of the meeting and spoke about the current situation in the beauty retail, and also shared the company’s development plans. The main message of the president of the network was the promise to work in the same format: sales will continue both online and offline, while maintaining the maximum number of stores and the number of staff. The company also does not abandon plans to develop retail outlets, which will provide additional jobs.
At the moment, the network’s portfolio includes more than 650 brands, and a significant increase in the range is planned for the near future. RIVE GAUCHE will continue exclusive distribution of niche perfume brands, cooperation with premium care brands. There will be about a hundred new brands from producing countries that were rarely seen in perfumery and cosmetic stores before: the United Arab Emirates, China, India, Turkey … But of course, modern and stylish Russian brands will occupy a special place among the new products.
The network pays special attention to the development of its own brands. Two of them were presented to the guests of the business brunch. These are the Eva Mosaic decorative cosmetics brand, which combines thoughtful make-up and comprehensive care, as well as the Pruv:me brand, which represents a completely new approach to choosing a skin care program. In addition, a new release of the Kristina 2022 fragrance, exclusive for Russia, from the Tiziana Terenzi Anniversary Collection was announced at the evening.
The RIVE GAUCHE company will continue to develop a loyalty program for its customers, which number more than 10 million throughout Russia, and more than 90% of regular customers actively use this program. Bonus and discount cards of various categories, personal offers based on personal preferences, information and invitations to private events, stamp days and profitable promotions – all this is available to network customers.
In addition to beauty news and the media agenda, a lot was said at the evening about the situation in the restaurant business, especially since the event was held at the Champagne by Champagne gastrobar, a new project by restaurateur Denis Ivanov. The chef, Maxim Ershov, was responsible for the kitchen, who developed an elegant set especially for the business brunch: mini-snacks with smoked pear, trout caviar and smoked roast beef; nicoise salad in the author’s interpretation with tuna confit and sun-dried tomatoes; for the main dish – duck leg with potato mousse and demi-glace sauce, and for dessert – pineapple carpaccio with champagne jelly. All these dishes will now be presented in the general menu of the gastrobar and available to all guests.
Source: Hellomagazine
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