Hailey Bieber's beauty brand Rhode has expanded its bestselling Spotwear hydrocolloid pimple patch line with a new strawberry shape launched exclusively at Sephora for the end of summer.
Priced at $16 for a pack of 36 patches, the new red fruit design offers blemish care in a playful format designed to absorb excess oils and minimize the appearance of breakouts.
The Spotwear formula is infused with peptides and caffeine to help soothe skin during wear. According to product details, reviewers report that the hydrocolloid stickers reduce irritation and speed up healing times.
Spotwear collection and decorative skincare trends
The strawberry design expands Rhode's existing Spotwear collection, which already features shapes including daisies, jelly beans, and mushrooms. The brand describes the new fruit design as a sweet addition suited for high summer style.
Hydrocolloid patches have emerged as a major trend in skincare, evolving from discreet spot covers into visible aesthetic choices. The moisture-absorbing dressings work by creating a protective seal over blemishes, drawing out fluid while protecting inflamed skin from dirt and hand contact.
Decorative pimple patches in bright colors and distinct shapes have gained wide popularity across social media platforms like Instagram and TikTok. By turning blemish treatments into eye-catching accessories, beauty brands have transformed routine spot care into a popular fashion statement.
Sephora exclusivity and brand history
The strawberry Spotwear patches are sold exclusively through Sephora, both online and in retail stores. Sephora, owned by luxury group LVMH, frequently hosts exclusive product debuts for major celebrity beauty lines.
Hailey Bieber founded Rhode as a skin-first beauty company centered on dewy skin and minimalist routines. The brand has built a reputation for high consumer demand, with new product launches routinely selling out shortly after release.
The strawberry pimple patches arrive alongside Rhode's wider summer collection, which includes the brand's first bronzer formulated to create an "I Was Just Outside" skin finish.
