Do you like ketchup, mustard, mayonnaise but are you afraid that these sauces can stain your clothes? Well, to solve this fear and, many times, problem, the Heinz brand, specialist in condiments, launches this Thursday (10), from 6 pm, in collaboration with the Working Title brand, The Unstained Collection, with 10 different models of parts.
The capsule collection features unisex garments with a streetwear flavor and oversized models developed in t-shirts, crop tops, shorts, trousers, anoraks, tracksuits and sweatshirts ranging from PP to XL sizes. To prove that the sauce stain treatment works, the entire collection was produced in off-white.
“The articles of the collaboration have been developed in water repellent and waterproof fabric, so anything that is water based will be rejected. This is used for ketchup, mustard, mayonnaise, among other sauces that have this base,” he explained. Luana Sá, Brand Building Manager at Kraft Heinz.
According to her, the idea of ​​launching this limited clothing collection was born from a genuine and genuine intuition of the consumer and the brand, which is this fear that ketchup lovers have of getting their clothes dirty and stained. “Heinz is evolving more and more towards a brand love status, going beyond its food segment and entering territories that allow us to innovate, explore new technologies and create a lifestyle desired by Heinz lovers. World of fashion”, added Luana Sá.
In 2019 Heinz collaborated with the Reserva brand and, in 2021, another with Approve. The pieces of this new partnership will cost from R $ 229 to R $ 499 and, according to Luana, will last as long as a normal piece of good quality. “The hydrophobic part of the fabric can last up to about 40 washes, but nothing prevents you from continuing to use the garment after that time, even without the guarantee that it will be water repellent.
The Unstained Collection pieces will be available for purchase through the website www.workingtitle.com.br and at the brand’s physical store (Rua Francisco Leitão, 258, in Sao Paulo), starting at 6:00 pm on Thursday 10.
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Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
