Consumer Week and Day 2023: how to increase online sales

Consumer Week and Day 2023: how to increase online sales


8 expert tips to increase your company’s sales on Consumer Day




Consumer Week 2023 is coming and with it a good opportunity to leverage your sales. Entrepreneurs are always thinking about ways to intelligently increase sales, reduce costs, retain good employees, while striving for customer loyalty, product quality, and business conversion.

With the frenzy of daily life and so many worries, most entrepreneurs can’t stop and think of strategies or plan actions that can increase sales.

The good news is that with some tools this mission is possible. While every business is unique, a few tips can be used in any business to increase revenue. They are easy to apply and can help the entrepreneur identify new opportunities and even focus points within the business.

Sandrina Grubba, Chief Experience Officer and head of corporate strategy at Conta Azul, a fintech that offers a financial management ERP for entrepreneurs, has separated 9 tips to help entrepreneurs increase their sales, especially in seasonal dates, such as the Consumer Day, from the date it has a very large commercial potential, so much so that it has been considered by many as a Black Friday since the beginning of the year. Watch:

1. Create a vendor incentive program

A creative idea to increase sales is to develop an incentive program for your sales team. After all, everyone wants to feel valued and motivated employees produce more.

“The entrepreneur can reward employees who perform above average beyond the traditional commission. Rewards can range from simple monthly gifts for top sellers to an annual bonus for consistently achieving results throughout the year,” Sandrina points out.

2. Dedicate yourself to getting to know your customer

“To know how to increase sales, the entrepreneur must know his audience well, know what they appreciate, when they usually buy and what makes them satisfied. The more information about your customers, the better, because they are essential for the creation of commercial strategies”, explains the specialist.

Whether it’s for those who want to increase sales on the internet or in physical stores, having this vision also helps save time and money, as the focus will be on actions that really bring a positive return. Therefore, it is up to you to define a model of ideal consumer that you want to reach with your product or service.

If possible, also conduct research with potential clients. Understand why they haven’t bought from your company yet and what needs to be done to change that.

3. Value loyal consumers

Every manager knows the phrase “It’s cheaper to keep a customer than to attract a new one,” but few truly follow this maxim. Those who have already bought from your store know your product, your service and know exactly what to expect from your services. Therefore, there is a much greater chance that person will buy again, as long as she is satisfied, of course.

Therefore, it is important to create ways to value and retain this audience. Setting up a loyalty program or referral system, where the customer earns a bonus for every sale they make to someone they refer, is one example.

The important thing is to make the customer understand that he is important to your company and, therefore, you will reward him with advantages. Also remember that satisfied customers are great promoters of your brand.

4. Pay attention to prices

To increase retail sales, reducing prices is an attractive option, but it may not be the only one. This is because while a promotion attracts customers, this action can also stifle the operation, inventory and service.

“It’s also worth remembering that price is key, but it’s not always the most important factor for your customer. As mentioned in tip 2, it’s essential to understand what your customer values ​​the most. A price increase can represent more sales, as long as it is accompanied by an improvement in quality and service. It all depends on your customer’s profile and what he wants when he makes a purchase,” says Sandrina.

5. Have a trained sales team

No one is born knowing how to sell, and even the best salespeople need training to learn new techniques. Therefore, it is important that your sales team studies the products or services well and knows very well the benefits they offer. Your team must also be trained to listen to and identify customer needs.

In this way it will be able to offer the best solution, the one that will, in fact, solve people’s pain. In this sense, invest in training on what you sell and also in training related to customer service and sales techniques.

6. Pack your stash

There’s no point in having hundreds of customers in the store or ordering through the website if your business doesn’t have enough products to meet the demand. To avoid dissatisfaction with out-of-stocks, forecast sales based on the latest figures and market trends. It is also important to keep the variety of products up to date.

“Another aspect that can help a lot is organization. Start with the basics, which is by leaving your best-selling products in easy-to-reach places. In this way the service is faster and more efficient”, says the specialist.

7. Improve the online sales process

Nowadays it is very important to bet on e-commerce. Therefore, also pay attention to your store website to increase online sales. Present your products and/or services in an attractive way and keep the site updated, as many consumers first search for information on the site and only then conclude business in person.

Delivery times are a key point for loyalty in online purchases. Thus ensuring customer safety throughout the sales process and that the product arrives on the right day.

8. Maintain the relationship after the sale

After-sales service is essential. In this process, the customer can evaluate how the shopping experience was and how it can be improved. Essential information to know how to increase sales. This strategy must be implemented even before the consumer leaves the store. Thank him for his preference and ask him if everything went as expected, if you can help him with anything else.

Using technology to your advantage, send messages with useful information for the customer, such as product launches or other news. Finally, always be available to answer questions or listen to any complaints, even to overturn them.

“Seasonal appointments are unmissable opportunities to sell more and better, since consumers have one more reason to buy, whether as a gift for someone, for themselves or simply to take advantage of an unmissable promotion”, concludes Sandrina.

Source: Terra

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