After Kim Kardashian released a statement saying she would reconsider her position in relation to her collaboration with Belenciaga, due to the controversial campaign in which children appear in photos with teddy bears dressed in sadomasochistic clothes and, in another campaign , documents with the American Supreme Court rulings on pedophile attitudes, the brand has just published another press release stating that it “has full responsibility” for the fact.
On the official Instagram profile, which was without any publication in the feed, the brand posted the following statement. “We would like to address the controversies surrounding our recent advertising campaigns. We strongly condemn child abuse; it was never our intention to include it in our narrative. The two separate advertising campaigns reflect a number of serious mistakes for which Balenciaga takes responsibility first collection of gifts campaign featured children with stuffed bags dressed in what were some BDSM inspired clothing labels.Our teddy bear bags and gift collection were not meant to be presented by children.from Balenciaga, in combination with our failures in the assessment and validation of the Balenciaga are solely responsible,” reads the release relating to the images with children holding the bag in question.[uciaeacoleçãodepresentesnãodeveriamserapresentadasporcriançasEstafoiumaescolhadaBalenciagacombinadacomnossafalhasnaavaliaçãoevalidaçãodasimagensAresponsabilidadeéeexclusivamentedaBalenciaga”saidseocomunicadosobreaimagenscomcriançassegurandoabolsaemquestão[uciaeacoleçãodepresentesnãodeveriamserapresentadasporcriançasEstafoiumaescolhadaBalenciagacombinadacomnossafalhasnaavaliaçãoevalidaçãodasimagensAresponsabilidadeéexclusivamentedaBalenciaga”disseocomunicadosobreasimagenscomcriançassegurandoabolsaemquestão
Look at this photo on Instagram
In another part of the text, the company approaches the other campaign, in which the documents relating to the judicial sentences appear. “The second campaign for Spring 2023, which is expected to replicate a commercial office environment, includes a photo with a background page of a Supreme Court decision (about the case) “United States vs. V.Williams” of 2008 which confirms the promotion of child pronography as illegal and not protected by freedom of expression. All items included in this set were supplied by third parties who confirmed in writing that they were forged official documents. It turns out that they are real legal roles probably vundi from the filming of a TV drama. The inclusion of these unapproved documents was the result of reckless negligence for which Belenciaga filed a complaint. We take full responsibility for our lack of oversight and basic document control and could have done things differently,” the fashion house said in a statement.
And, to try to remedy the damage that these episodes have caused to the company’s image, the brand management has made it known what actions have been taken while the “internal and external investigations” are underway. Find out what the text says: “We are taking the following actions: We are carefully reviewing our organization and collective ways of working. We are strengthening our creative process structures and validation phases. We want to ensure that the new controls prevent this from being happening again. We are laying the groundwork with organizations that specialize in child protection and aim to end the abuse and exploitation of children,” she said.
Finally, the company said: “We want to learn from our mistakes and identify how we can contribute. Balenciaga reiterates its sincere apologies for the offense we have caused.” The brand took off the airing of the campaign shortly after the controversy and had already apologized in another statement, insinuating that the fault lay with the photographer and those involved in the production of the photos.
understand the case
In the last week, photos have been published with children holding stuffed bags with sadomasochistic-style clothes. In another campaign, that of spring 2023, documents were seen on the aforementioned sentence which apparently, according to internet users, contrary to what Balenciaga affirmed, is a decision that overturns a significant part of the Child Pornography Prevention Act of 1996with the justification of freedom of expression.
Although the topic was raised last week, the controversy took even greater shape this weekend as it had repercussions on social networks, becoming one of the world’s trends. But only on Sunday night (27), Kim Kardashian spoke.
“As a mother of four, I was shocked by the disturbing images. The safety of children must be held with the utmost consideration and any attempt to normalize child abuse of any kind should have no place in our society – period. Thank you for your removal of Balenciaga’s campaign and apology. In speaking with them, I believe they understand the seriousness of the problem and will take the necessary steps to ensure this never happens again.”
“Regarding my future with Balenciaga, I am currently reevaluating my relationship with the brand, based on their willingness to accept responsibility for something that should never have happened and the actions I hope to see them take to protect children.” . concluded Kim Kardashian in the statement.
In Brazil, comedian GKay, famous for her party called “Farofa da Gkay”, which will take place next week, commented on the fact in her stories. Other famous personalities who routinely use the brand, such as Sabrina Sato, Bruna Marquezine and Marina Ruy Barbosa have not yet commented.
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Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
